Resistance Ibiza
Resistance Ibiza
Services Provided
- Venue & Event PR
- International PR
- Ibiza PR
- Travel & Lifestyle PR
- Event Promotion
- Media Partnerships
- On-Site Press Management
- Music Influencer Outreach
01.
The Brief
Jukebox have been working with Resistance since it launched in Ibiza 3 years ago. Resistance is one of the worlds leading techno brands as part of the Ultra Music Brand. Jukebox got involved to help launch the brand in Ibiza to attract global clubbers to the event sin Ibiza
02.
The Solution
The aim with Resistance Ibiza was to get the brand out to all of Europe and for anyone that was travelling to Ibiza knew about the events. We did this by using a carefully picked media plan that featured music, lifestyle and travel coverage
We heavily invested in music influencers and made sure each event we had many of them doing stories and takeovers to show the world the amazing levels of production of the event to create a ‘Fomo’ effect
03.
Results:
- Attendance per Event 10,000
- Winner of Best Club Night in Ibiza 2018
- Media Links 320
- Music Influencer Reach 24Million reach
