Brief – Ministry of Sound
Ministry of Sound has been London’s premier club for over 20 years so it was important that our collaboration with them was kept fresh and relevant to their current demographic, reaching students, locals, music and lifestyle media cultures. With a 4 year relationship we worked on all their events including their festivals and outsourced soirees around the UK.
Our goal was to reach a new target audience all whilst operating with the local and national media. We celebrated their major events with the likes of the BBC, Standard, Timeout, Metro, Radio 6 and Radio London. With their diverse line ups we created a well rounded campaign covering lifestyle, music, mens, women and the LGBTQ communities. We individually sourced media for each weekly show as well as working directly with the promoters in house.