Mint Festival is one of our marquee UK festivals in which Jukebox has been supporting for over 5 years. The festival has had numerous homes over that period but has settled in their new location Church Fenton outside the city. Our ethos on the project is to sustain their client base within the city whilst exploring new cities, drafting in folk from around the UK and Europe.
Alongside the Mint team we explored fresh boundaries including warm up shows and interactive events for the public & students including Otley runs and word of mouth private soirees. Furthermore we worked alongside national and local radio including BBC Introducing as well as key music/lifestyle and print media across the UK. We also factored in artist content for extra exposure across their channels and online media platforms.