This Belgian techno powerhouse was already well known in the techno world but after breaking through and making headlines she needed to keep up her momentum and remain fully engaged with her growing fan base. We started working with Charlotte during the pandemic year of 2020 and worked hard to keep her and her KNTXT label in the headlines despite the lack of gigs.
As well as the music press, we proved Jukebox stays ahead of the competition by focussing heavily on lifestyle media to grow her brand outside of just being a DJ. We have worked with fashion, food and lifestyle media to achieve this and now Charlotte is well known outside her usual worlds as well as having continued to pick up press and huge numbers for the music she and her label have released in the last year. With Live streaming a huge part of Charlotte’s 2020, we focused on maximising each stream with music influencer outreach and crossposting to hit huge numbers.