Music Tech & Business PR

Beatport

Services Provided
  • International PR
  • Live Stream Promotion
  • Crossposting
  • New Product Annoucements
  • Technology PR
  • CEO / Director Profile PR

01.

The Brief

With all our years of knowledge and understanding of the music industry, it made sense for us to brach out into music tech. We know what people want and how to make them aware of it. We have a team of experts working on each project to secure maximum exposure in all the right places. We have done so with a range of clients including Beatport, Virtual DJ, DJ Center, Clubbing TV, and more.

Brief – Beatport

Beatport has been the major electronic music download platform for over 10 years. Over the past 18 months Jukebox has covered their media relations on all major music and business pages including the likes of Pollstar, Music Week, Variety, Billboard and Forbes. Our brief was to secure features on the brand and their new product launches as well as achieving articles across the music and lifestyle sectors for their Re:Connect streams.

02.

The Solution

Our main aim when starting the Beatport campaign is to create hype around their producr announcements, achieving key articles for Robb the CEO. Furthermore we provided and created content for their Re:Connect streams during lockdown including crossposting features on a global scale.

We set a target of 100 key links globally on the Re:Connect streams in which we surpassed by huge margins on all of them. In total for the whole 6 months we worked on Re:Connect we solely garnered a reach of 2.3billion hits with over 300 media pushing the brand. Our relationship with Beatport has warranted interest from other music and business platforms around the world to collaborate with our team.

03.

Results:

  • Articles 320
  • Media Reach 2.3 Billion
  • Social Shares (Including Live stream) 100,000+
  • Live Stream DJ Sets 106
  • Money Raised for Charity from the Live Streams £260,000

Case Studies

   
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